A RECAP: STRAIGHTFORWARD STRATEGIES FOR HIGHER IMPACT COMMUNICATIONS
On December 1, The Strategy Group held a webinar where communications consultant Kaye Ramsden shared with TSG colleagues and nonprofit executives the best tips and strategies for creating communications for higher impact.
Nonprofits are constantly working to get their message out in bigger and better ways. Kaye led the group in a great discussion about around understanding three fundamentals to leverage communications for success:
- Who you are (your mission and brand).
- Who your audience is (your stakeholders).
- What strategic communications is (and isn’t).
For those who weren’t able to join us, we want to make life a little bit easier for you by making the resources available to you here.
Below please find the video:
Katharine Ramsden has helped leading companies and their leadership teams tell their stories for over 30 years. Her career began as a research analyst at a consulting firm and. After earning a master’s degree from the Columbia University School of Journalism, led to positions in public relations, corporate communications and executive communications for three Wall Street firms.
Following eight years as managing director of a boutique marketing research and communications consulting practice serving asset management and consulting firm clients, she joined Thomson Reuters, where she served in a range of senior corporate communications, executive communications, thought leadership and publishing roles for nearly a decade. Most recently she has been an independent consultant serving a variety of clients in corporate, academic and nonprofit organizations.
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